A tiny web studio for main street

You do great work.
Your website should say so.

We rebuild websites for plumbers, roofers, auto shops and every business too busy doing the actual work to fuss with theirs.

made to measure, not a template
Illustration of a small-town main street with a plumber, auto shop, bakery and hardware store
mobile load time20.5s → 1.2s
Lighthouse34 → 98

We build for Plumbers, Roofers, Auto shops, Electricians, Bakeries, Landscapers, HVAC, Salons, Locksmiths, Cafés, Septic & pumping, Fence builders, Garage doors, Barbers, Painters, Pet groomers, Florists, Contractors and any other local business.

Before & after

Same business. Same phone number. A site that finally keeps up.

Before · hanksplumbing.comest. 2009
Load on phone20.5s
Mobile readyNo
Lighthouse34
After · built by Roo2026
Load on phone1.2s
Mobile readyYes
Lighthouse98

Hank's Plumbing is a made-up example. Figures are illustrative.

How it works

We do the work before you spend a dime.

  1. 01

    We build your new homepage

    Using your real photos, services and reviews — designed around how your customers actually find you.

  2. 02

    You take a look

    Open the private link on your phone, show your crew, sleep on it. Love it? Great. Don't? No hard feelings.

  3. 03

    We put it live

    We finish the remaining pages with you, move it to your domain, and keep it fast and secure from then on.

A workbench with website sketches, a laptop, a tape measure and a pencil
measure twice, build once ✎
What you get

Everything a busy shop needs. Nothing it doesn't.

Speed

Loads fast on any phone

Most customers find you on their phone, on cell data, in a hurry. Your site will be ready before they lose patience.

Calls

One tap to call you

A big, obvious call button right where thumbs are — plus directions and hours without hunting.

Google

Easy for Google to read

Clean pages, your services and service area spelled out, and links to your Google reviews.

Trust

No more “Not Secure”

A proper security certificate, so browsers stop warning your customers away.

You

Your real work, front and center

Your photos, your reviews, your story. No stock photos of people in hard hats pointing at clipboards.

Care

We look after it

Need to change your hours? Text us. We keep it updated, backed up and running.

Questions

Fair questions.

Does the preview cost anything?

No. We build your new homepage first and send you a private link. Looking is free, and there's nothing to cancel if you decide it's not for you.

Do I keep my domain and my email?

Yes. Your domain stays in your name. We just point it at the new site, and your email keeps working exactly as it does today.

How much does it cost?

Every shop is different, so we quote each one — no packages and no surprise invoices. The preview is free; if you like it, ask us for a quote and we'll send a straight answer.

What's included once it's live?

Hosting, the security certificate, backups, keeping the site fast, and small edits — new hours, photos or a holiday notice. Text or email us and it's done, usually same day.

How long does it take to go live?

Usually about a week after you say yes. We finish the remaining pages with you, then switch your domain over with no downtime.

I already have someone who does my website.

No problem — feel free to share the preview with them. And if they've gone quiet over the years, we're happy to take it from here.

Free preview

See your new site before you decide.

Tell us where to find your business. We'll build a new homepage and send you a private link — usually within a few days. Want a quote too? Just say so.